Privacy Policy

Ryno Equipment & Rental LLC(“Ryno Equipment,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains what information we collect when you visit rynorents.com, contact us about equipment rentals, sales, or service, or receive text messages from our business. It applies to all personal information we collect through our website, contact forms, and SMS communications.

Information We Collect

We collect information that you provide directly to us, including:

• Contact form submissions — your name, email address, phone number, and the message you send us when requesting equipment availability, pricing, or service.
• Phone numbers for SMS — if you provide a phone number and consent to receive text messages, we store your number and your opt-in record.
• Rental and service records — information related to rental agreements, pickup and return scheduling, and any equipment service history.
• Basic technical data — standard server logs and analytics data such as IP address, browser type, device type, approximate location, referring pages, and pages visited, collected through Google Analytics 4 to help us understand how visitors use our site.

How We Use Your Information

We use the information we collect to:

• Respond to rental, sales, and service inquiries.
• Schedule equipment pickup, delivery, and return, and confirm availability.
• Send service-related text messages about your rental or inquiry, only with your consent.
• Operate, maintain, and improve our website and customer service.
• Comply with legal obligations and enforce our rights.

SMS Text Message Communications

Ryno Equipment & Rental LLC sends transactional text messages about rental reservations, pickup and return scheduling, and responses to customer inquiries. We do not send marketing or promotional texts.

How you opt in: You may opt in to receive text messages by checking the SMS consent checkbox on our website contact form when you submit your phone number, by signing a rental agreement that includes SMS consent, or by texting our business number first. The consent checkbox is unchecked by default; you must actively check it to opt in.

How to opt out: Reply STOP to any message to unsubscribe. After you opt out, you will receive one confirmation message and will not receive further texts unless you opt in again.

How to get help: Reply HELP to any message, or email sales@rynorents.com for assistance.

• Message frequency varies.
• Message and data rates may apply.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

Information Sharing

We do not sell your personal information. We share information only in the following limited categories:

• Service providers acting on our behalf — for example, our email delivery provider (Resend), our SMS delivery provider (Quo, formerly OpenPhone), our analytics provider (Google Analytics 4 / Google LLC), and our website hosting provider. These providers are only permitted to use the information to operate the services they provide to us.
• Legal compliance — when required by law, subpoena, court order, or to protect the rights, property, or safety of Ryno Equipment, our customers, or others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of business assets.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Cookies and Analytics

Our website uses cookies and similar technologies only as needed to operate the site and to understand how visitors use it. We do not use advertising cookies and we do not sell browsing data.

Google Analytics 4. We use Google Analytics 4 (GA4), a web analytics service provided by Google LLC, to measure website traffic and understand how visitors interact with our pages. GA4 uses cookies and similar identifiers to collect information such as your IP address (which GA4 anonymizes by default and does not log or store), browser and device type, approximate geographic location, referring page, and the pages you visit on our site. This information is transmitted to and stored by Google and is used in aggregate to help us improve the site.

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-on. You can also block or delete cookies through your browser settings, and most browsers include a “Do Not Track” or similar privacy option.

We also use Google Search Console, which reports aggregated search query data to us but does not track individual visitors on our site.

For more information about how Google handles data, see Google’s Privacy Policy.

Data Retention

We retain contact form submissions and rental records for as long as needed to serve you and to meet our legal, tax, and accounting obligations. SMS opt-in and consent records are retained for as long as you remain opted in and for a reasonable period afterward to document your prior consent.

Your Rights

You may request access to, correction of, or deletion of the personal information we hold about you at any time by emailing sales@rynorents.com. You may also opt out of SMS messages at any time by replying STOP.

Children’s Privacy

Our website and services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. Material changes will be posted prominently on this page.

Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us: